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Arvid Kahl

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The Embedded Entrepreneur: How to Build an Audience-Driven Business Paperback – 14 May 2021

by Arvid Kahl (Author)

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Too many businesses start with a big idea and ultimately fail because nobody wants to pay for their product. What are they missing? The Audience-Driven approach of an Embedded Entrepreneur.

Instead of building solutions looking for customers, Embedded entrepreneurs find customers and build a solution with them. They join communities, observe, participate and take these learnings and transform them into products people need and businesses customers love.

If you want to find your future customers, discover how you can help them, and build an audience while growing your business, I invite you to become an Embedded Entrepreneur.

When you begin building your business with your future audience in mind, the guesswork ends. The Audience-Driven approach of an Embedded Entrepreneur is the path to a sustainable, customer-centric business.

In The Embedded Entrepreneur, you will learn:

Audience Discovery: who do you want to serve and empower?
Audience Exploration: where does your future audience hang out?
Problem Discovery: which critical problem does your prospective audience have that you can turn into a business?
Audience-Building: how can you leverage social media to build (with) your audience?

Arvid Kahl is a software engineer, entrepreneur, and writer who has been building (for) his audience successfully for years. He built a SaaS business to $55,000 Monthly Recurring Revenue with his partner Danielle Simpson. They sold the business for a life-changing amount of money within two years. Arvid wrote the best-selling book Zero to Sold while building a loyal following of tens of thousands on Twitter.

The Embedded Entrepreneur is your practical guide to finding the right audience and building the product they need.

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Print length

306 pages
Language

English
Publication date

14 May 2021
Dimensions

13.97 x 1.75 x 21.59 cm
ISBN-10

3982195764
ISBN-13

978-3982195766
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Product details

Publisher ‏ : ‎ Arvid Kahl (14 May 2021)
Language ‏ : ‎ English
Paperback ‏ : ‎ 306 pages
ISBN-10 ‏ : ‎ 3982195764
ISBN-13 ‏ : ‎ 978-3982195766
Dimensions ‏ : ‎ 13.97 x 1.75 x 21.59 cm

Best Sellers Rank: 242,222 in Books (See Top 100 in Books)
- 1,304 in Small Business
- 1,674 in Job Satisfaction
- 2,879 in Entrepreneurship (Books)

Customer Reviews:
87

About the author

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Arvid Kahl

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Arvid Kahl is a software engineer, entrepreneur, and writer. He co-founded and bootstrapped FeedbackPanda, an online teacher productivity SaaS company, with his partner Danielle Simpson. They sold the business for a life-changing amount of money in 2019, two years after founding the company.

He writes on TheBootstrappedFounder.com to share his experience with bootstrapping as a desirable, value- and wealth-generating way of running a company.

In the years of running FeedbackPanda (and throughout the many failed attempts before that), Arvid learned how to run a self-funded company. He learned that not every business needs venture capital to succeed, and Arvid claims that most businesses are better off without it.

He wants to encourage other entrepreneurs to see bootstrapping as a viable option.

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Luke Chadwick

Another brilliant book

Reviewed in the United States on 18 May 2021

Verified Purchase

I have been following Arvid Kahl since reading his first book Zero to Sold. I read a pre-release version of The Embedded Entrepreneur and I love this book as much or more than Zero to Sold.

Where Zero to Sold was the story of their personal journey and was chock full of useful advice. The Embedded Entrepreneur takes that journey further with distilled wisdom.

It is a book I will go back again and again.

Highly recommended addition to your library.

(And yes I did buy a copy as well, I want to support the Author).

2 people found this helpful

HAMID

Another must-to-read book from Arvid for entrepreneurs

Reviewed in Canada on 15 May 2021

Verified Purchase

As a successful entrepreneur who has built and sold a business, Arvid shows you in his second book, The Embedded Entrepreneur, the right approach to building an audience and creating a product or service for them.

The book is full of real-life examples that demonstrate a practical and actionable approach to embedding your business in your audience.

Learn why audience-first is a limiting thought and what it means to create an audience-driven business instead.

The book is full of valuable insights. I specifically learned a lot of actionable advice from the Audience-Building chapter.

From an honoured alpha-reader.

2 people found this helpful

Ashwin

Game changing if you wish to build in public

Reviewed in India on 29 January 2023

Verified Purchase

Arvid picks up and explains simple concepts so well. To highlight importance of little things than when considered together can be game changing for our social media presence.

Yohann Atticot

Great Book !

Reviewed in France on 1 May 2022

Verified Purchase

Thank Arvid for this book "Embedded Entrepreneur". I'm not a big reader and I'm not a native english speaker, but I love read your book and I'm finding really easy to understand. I hope apply quickly your advices.

Amazon Kunde

If you want to build a product, this book is for you.

Reviewed in Germany on 18 July 2021

Verified Purchase

A must-read if you want to build a product.
It has so many actionable advices.
Build an audience first, find out more about their problems before you start to build something.

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